In a digital-first and experience-driven economy, social media is a key tool for showcasing your business.

As the Gold Coast's peak visitor season approaches, ensuring visibility and cut through for your brand, product or service can be challenging.
Consumers are bombarded with thousands of messages on a daily basis, so to help you standout and reach your intended audience, Destination Gold Coast has compiled some handy tips on how members can potentially optimise their social channels this summer.
1. Pin Feature & Cover Photo/Video
Facebook, Twitter and LinkedIn have the 'pin to the top of page' and cover feature which can be a crucial tool to communicate what you want people to see first including a summer menu, special deals or a new product.
2. Instagram Story Highlights
With the ability to save Instagram Stories longer than 24-hours, the highlights section of your business' profile is suitable to feature unique offers, events or announcements. Click here for more information.
3. Automatic Replies
Automatic replies on Facebook present a great opportunity to respond instantaneously, from a welcome message to a reply or list of frequently asked questions. Click here for more information relating to customisation.
4. Engage With Your Community
As the name 'social' media suggests, it's vital that when users take the time to ask questions that you also engage with them and reply in a timely manner. A response can be as simple as a thank you or acknowledgement of feedback to build rapport with existing customers and to show potential ones you're serious about their experience and customer service offering.
5. User-Generated Content
Ensure that your social page(s) are prominent and encourage guests to post about your business, use your hashtag or tag you in relevant content. Sharing user-generated content adds a unique element to your content mix, and where possible seek permission before sharing.
Connect across Destination Gold Coast's suite of social channels including Facebook, Instagram, Twitter and LinkedIn, use our new hashtag #PlayGoldCoast and tag us in your posts for the opportunity to be featured.
Article provided by Destination Gold Coast. 

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