TEQ's 'Days Like This' aspirational marketing campaign relaunched last weekend across the state.

The campaign, featuring Van Morrison’s famous namesake song which has been re-recorded with a distinctly Queensland feel by Queensland artists Busby Marou and Tia Gostelow, is the first step in a long-term strategy to maintain Queensland's brand leadership position. Designed to stir emotions and celebrate life's simple pleasures, the campaign features footage filmed in 14 Queensland locations and aims to keep Queensland first in people’s minds when they’re planning and booking their next trip. 

TEQ is partnering with travel retailers to market ‘Days Like This’ holiday packages and deals, supporting tourism businesses across the state. To find out how to get involved, visit the campaign webpage where you can watch the industry briefing recording, download the campaign fact sheet and discover more on a range of packages and opportunities available to businesses through the Industry Media Agency for Tourism and Events (IMATE) in Queensland.

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